Our Story

The story is not about a company. It is about how the work changed.

What started as hands-on web and SEO work became a way of looking at growth problems: find the constraint, build the system, then make the next decision clearer.

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The point of view

Growth work becomes useful when it explains what to do next.

The work behind Hurtado Analytics & Consulting came from a simple frustration: companies had reports, campaigns, websites, tools, and dashboards, but still struggled to decide what mattered most.

The firm was built around that problem. Not around one channel. Not around one tool. Around the discipline of finding the practical constraint and turning it into an operating plan.

Starts with The business milestone
Looks for The practical bottleneck
Builds The workflow around it
Leaves A clearer next move
The founder's journey

Big systems usually start with very practical problems.

This is the founder's journey that shaped the way the firm works today: from building websites, to managing SEO at scale, to using data science across marketing, sales, and operations to find automation opportunities and support better decisions.

2015 2021 2023 Now
2015

From web development into search.

The work started with web development and grew into multilingual SEO, content, metadata, schema, tracking, and team coordination.

Web systems SEO foundations Tracking setup
2021

SEO at B2B scale.

Managing SEO across 45+ websites made the need for process, tracking, migrations, technical standards, and prioritization impossible to ignore.

45+ websites Migrations Technical SEO
2023

Data science moved from reporting into decision-making.

Client work expanded into custom research, AI-assisted analysis, data tracking methods, SOPs, KPI design, and data science for marketing, sales, and operations: finding patterns, spotting automation opportunities, and helping teams make data-driven decisions.

Data science Marketing & sales analytics SOPs Automation opportunities
Now

A focused consultancy for milestone-driven growth systems.

Hurtado Analytics & Consulting now brings those pieces together: SEO growth, marketing and sales automation, data intelligence, operations analysis, and bespoke training for teams that need clearer priorities and better execution systems.

SEO Growth Marketing & sales automation Data-driven decisions Operations intelligence Training
What the work is about

The goal is not to look busy. It is to understand what should happen next.

Some teams need to understand why organic growth stalled. Some need their CRM, reporting, and workflows to stop creating friction. Some need data science applied to marketing, sales, and operations so they can find automation opportunities and make better decisions.

The service changes. The logic does not: diagnose the constraint, use the data to understand what matters, design the system, and make the next step executable.

01SEO work tied to qualified demand, not vanity traffic.
02Automation that reflects how sales and marketing actually operate.
03Data science that turns scattered marketing, sales, and operations data into decisions.
04Training that helps teams find opportunities and execute the system themselves.

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