Book a consultation
Company

About Hurtado Analytics & Consulting

Who we are and how we think about data

Our story

We exist because leadership teams should not have to argue about their numbers

Hurtado Analytics & Consulting is a B2B data analytics and decision-intelligence consultancy, headquartered in Dubai and working with clients worldwide.

The firm started from a simple observation. Companies have more data than ever, yet leadership teams still debate which numbers are right. Reports conflict. CRMs fill with duplicates. Dashboards get built without a clear decision in mind. The problem is rarely a lack of tools. It is a lack of shared definitions, clean data and a plain way to turn information into action.

Illustration: with one agreed set of numbers, more of a leadership meeting goes to decidingIllustrative bars comparing how a leadership meeting is spent before and after; not measured data.Less time debating numbers, more time decidingHow a leadership meeting is spent, before and after one agreed set of numbersIllustrationDebating whose number is rightDecidingBeforeAfterOne metric dictionary, one owner per KPIMeetings move from checking numbers to decidingIllustration: with one agreed set of numbers, more of a leadership meeting goes to decidingTwo bars: before, most meeting time goes to debating whose number is right; after, most goes to deciding.Less time debating numbers,more time decidingIllustrationHow a leadership meeting is spent, before and afterone agreed set of numbersDebating whose number is rightDecidingBeforeOne metric dictionary, one owner per KPIAfterMeetings move from checking numbers todeciding

We close that gap. We help leaders decide what to measure, connect the systems that hold the data, keep that data reliable, and present it so the next decision is obvious. We measure our work by the results our clients achieve, not by the size of the engagement.

Our approach

Our approach: decisions first, technology second

Every engagement starts with the decision a leader needs to make, not with a software choice. We define the KPIs behind that decision, write them in a shared metric dictionary, and only then design the data flows, dashboards and automations.

Decisions first, technology second

Select a stage, use Next or the arrow keys

Decision. Every engagement starts with the decision a leader needs to make, not with a software choice.

Step 1 of 4

We hold no vendor arrangements, so our platform advice is based on fit. We work across Power BI, HubSpot, Salesforce, GA4, NetSuite, Odoo, Zoho, QuickBooks, Airtable, Zapier, Make and n8n.

Where you expect proof, we show our method and sample dashboards built on demo data. We advise first, train your team where required and propose implementation only when you are ready. If another provider would serve you better, we say so. Scope, timeline and fees are confirmed in writing before work begins.

Leaders agree on the numbers

Business intelligence and dashboards built around defined KPIs.

Data you can rely on

Data integration, governance and CRM data cleansing that keep records accurate.

Less manual work

Process and AI automation that keeps data consistent across tools.

Data spend tied to outcomes

Decision intelligence and data strategy roadmaps linked to business goals.

How we work

How we work: the engagement model fits the need, not the other way round

Most engagements start with advisory or an AI and data readiness assessment. Training follows where your team needs it. Implementation projects and a fractional data team come once you are ready to adopt the result. Delivery is remote-first across time zones, with local presence in Dubai.

How we workDubai
Where each engagement model fitsAdvisory and the readiness assessment are the entry points. Training follows where the team needs it. After a fit and readiness check, implementation projects and a fractional data team are offered. If the organization is not ready, the work continues with advisory or training.Where each engagement model fitsFive engagement models, in the order clients usually use them1 START HERE2 IF REQUIRED3 WHEN YOU ARE READYAdvisoryDecisions, data and teamReadiness assessmentData, systems and processesTrainingYour team owns the workFit andreadiness checkReady?YesImplementation projectsScoped once you are readyFractional data teamCapacity through adoptionNot ready: we continue with advisory or training, and say so if another provider fits betterWhere each engagement model fitsAdvisory and the readiness assessment are the entry points. Training follows where the team needs it. After a fit and readiness check, implementation projects and a fractional data team are offered. If the organization is not ready, the work continues with advisory or training.Where each engagement model fitsIn the order clients usually use them1 START HEREAdvisoryDecisions, data and teamReadiness assessmentData, systems and processes2 IF REQUIREDTrainingYour team owns the workReady? Fit and readiness checkYes3 WHEN YOU ARE READYImplementation projectsScoped once you are readyFractional data teamCapacity through adoptionNot ready: we continue with advisory or training,and say so if another provider fits better.

An independent second opinion

Advisory for data, reporting and systems decisions, usually the first step.

  • Usually the first step
  • Platform advice based on fit, no vendor arrangements

Start with one decision you want to make with more confidence

Tell us which decision your team needs to make with more confidence. We start with advice and recommend a clear next step and the engagement model that fits.

See how we work