Know which decision to model first
A decision mapping workshop that ranks key decisions by value and frequency.
Vendor-neutral consulting that ties your data and dashboards to the specific decisions your leadership team makes every month.
Your company has dashboards, yet meetings end without a clear choice. Decision intelligence fixes that: we map key decisions, model their drivers and present the evidence plainly, on your BI tools.
Decision intelligence is a way to design, measure and improve business decisions, the same way you would design a product or a process. It combines data, business logic and human judgment to answer one question: what should we do, and what happens if we do it?
Traditional analytics starts with data and produces reports. Decision intelligence starts with the decision. It asks who decides, which options exist, what drives the outcome and which data compares the options. Dashboards are then built to serve that decision directly.
It fits recurring, high-value choices: pricing, budgets, hiring, stock levels and market entry. Data storytelling is the last step. It presents the evidence so leaders see the trade-offs fast.
The difference shows up in meetings. With decision intelligence, the meeting starts with options and evidence, not with a debate about which report is right.
Your existing BI reports become the inputs: we keep what works, link each report to a named decision and add the options and drivers a report alone does not show. The difference is where each approach starts and what it delivers.
Business intelligence starts from the data you have. It answers what happened, through reports and dashboards, and its success is measured by report usage. Decision intelligence starts from a named decision. It answers what to do next, with options, drivers and a recommendation, and its success is measured by decision results. For leaders, that means a choice instead of more charts, and value tracked against outcomes.
Faster decisions. When the options and evidence for a recurring decision are already modeled, meetings spend less time gathering facts and more time choosing.
Consistent decisions. Written decision logic means pricing, hiring or budget choices follow the same reasoning across teams, even as people change roles.
Clear accountability. Each decision has an owner, inputs and an expected result, so outcomes can be reviewed and lessons kept.
Lower risk. Scenarios show the downside of each option before money is committed, not after.
Better use of what you own. Your BI and warehouse investments gain a clear purpose, and reports that support no decision can be retired.
Each benefit compounds. The more decisions you model, the faster the next one goes.
Every decision intelligence engagement follows a four-step loop that becomes part of the decision workflow. The loop repeats. Each cycle compares the result with what the model expected, so the next decision is better informed.
Frame. Everyone agrees the question. A one-page decision map naming the owner, options, timing and what success looks like.
The first loop typically covers one decision over one or two cycles. That is enough to show whether the model improves the choice. Once it does, the same template applies to the next decision, so each new model is faster to build.
Your leaders stay in charge at every step.
Our decision intelligence consulting is vendor-neutral and builds on your existing data and tools. Better decisions rarely need a complex model. They need a clear question, a short list of drivers and trusted data behind them.
A decision mapping workshop that ranks key decisions by value and frequency.
Driver and scenario models for price, volume, headcount and cost.
Decision dashboards and data storytelling, with the recommendation on page one.
Learn more about Executive Dashboards & KPI Reporting →Data strategy, integration and governance where the data is not yet reliable.
Learn more about Data Strategy Consulting →Workshops on framing decisions and reading models.
Learn more about AI & Data Training for Employees →We build transparent driver and scenario models that leaders can read and challenge. Every assumption is written down. If an input changes, the model shows the new outcome at once.
Where the data is not yet reliable, we fix that first through data strategy, integration and governance. Then we add the dashboards and data storytelling that put the decision in front of the right people.
Where a decision repeats often with stable rules, such as approval limits, the logic can move into decision automation inside your existing workflows, with people reviewing the exceptions.
Each service can be bought on its own or combined into one decision program.
The same method works for every leadership role. These use cases show how. Each example starts with one decision and one owner.
Budget, pricing and hiring modeled against cash, margin and risk.
Channel mix compared on pipeline and revenue, not clicks.
Staffing and stock tested against service levels and cost.
New markets or products compared on investment, payback drivers and risk.
The decision comes first, then the data. That keeps each model small, fast to build and easy to explain to the board.
Pick the one your team debates most.
Our sample dashboard uses demo data to model a pricing decision. It shows the current position and three pricing options. For each option it shows the drivers: volume, discount, cost to serve and churn risk. It then shows the expected impact on revenue and margin. A short data story explains the trade-offs in plain language. A tracking view later compares the chosen option with actual results.
Expected gross margin change, points, next 12 months
So what: Choose B unless leaders value revenue growth over margin this year.
| Option | Revenue change | Margin change | Churn risk |
|---|---|---|---|
| A: list price +5% | +$0.9M | +0.6 pts | High |
| B: price +3%, fewer discounts | +$0.7M | +1.4 pts | Low |
| C: hold price | $0 | -0.4 pts | Low |
Contribution to margin change by driver, points, Option B
So what: Enforce discount rules first; the list price change is secondary.
| Driver | Option A | Option B | Option C |
|---|---|---|---|
| Volume | -4% | -1.5% | 0% |
| Average discount | 13% | 9% | 13% |
| Accounts at churn risk | 46 | 18 | 12 |
Cumulative margin change, points, actual vs plan
So what: Refine the discount driver in the next cycle of the model.
| Measure | Plan | Actual | Gap |
|---|---|---|---|
| Margin change | +1.4 pts | +1.1 pts | -0.3 pts |
| Revenue change | +$0.7M | +$0.6M | -$0.1M |
| Average discount | 9% | 9.4% | +0.4 pts |
The structure works for any recurring decision. Swap pricing for budget, hiring or stock levels, and the layout stays the same.
We build decision models and dashboards in Power BI and connect them to where your data already lives: HubSpot, Salesforce and GA4 for revenue and marketing, NetSuite, Odoo, Zoho and QuickBooks for finance and operations, and Airtable for planning inputs. Zapier, Make and n8n keep data moving between them. Because we sell no software, our advice follows your needs.
This keeps costs down and adoption high. Your team already knows these tools, so the new decision views feel familiar from day one.
Too many dashboards, too few decisions. A company can invest heavily in reporting, yet leadership meetings still end without a choice. Dashboards describe the past but do not frame the options. So each meeting starts from scratch and the same debate repeats every month.
Inputs nobody trusts. A decision model is only as good as its data. Conflicting revenue figures, missing cost data or messy CRM records undermine any recommendation. We fix these foundations first, often with data governance and a cleaner data model.
Analysis that does not land. Analysts produce detailed work that leaders have no time to read. Without clear data storytelling, the insight is lost. We design every output for the person who decides, with the key trade-offs on one page.
The fix is the same in every case: start with the decision, clean the inputs that matter and present the answer simply.
Business intelligence reports what happened, using dashboards built from available data. Decision intelligence starts from a specific decision, models the options and drivers, and supports a choice. It uses BI as an input, so existing dashboards and warehouses stay valuable and gain a clearer purpose.
No. It supports human judgment rather than replacing it. Models make options, drivers and trade-offs visible, but leaders still decide, especially where strategy, relationships or values are involved. The aim is better-informed, more consistent decisions with a clear record of the reasoning.
Start with one important, recurring decision, such as pricing, budget allocation or hiring. Map who owns it, the options and the drivers, then check whether the data is reliable. A first decision model with a dashboard shows the value quickly and becomes a template for other decisions.
Tell us the decision your leadership team debates most. Book a consultation: we advise first and scope a model only when your data supports it.
We reply within one business day.
Use these pages to build a shared language with your team before the first workshop, or to see how decision intelligence fits our other services and engagement models.
Data strategy: align data investments with your most important decisions.
Advisory or an AI readiness assessment first; projects and analytics as a service once you are ready.
Team training and workshops on decision framing, data storytelling and reading models.
An AI and data readiness assessment shows which inputs are ready to model.
Executive dashboards built around decisions, with insight titles and a clear recommended action on each page.
Analytics as a service refreshes inputs, reviews results against plan and updates each model as the business changes.
Decision intelligence draws on several disciplines. Data strategy decides which data matters. Business intelligence turns it into reliable reports. Data governance keeps it trustworthy. Data storytelling makes it clear. The six pages linked above cover the steps that matter most for a first decision.
If you prefer to learn by doing, our team training sessions teach managers to frame a decision, read a model and present evidence. Training is a common first step before modeling a first decision.
You can also choose how to work with us. We usually recommend starting with ongoing advisory or an AI and data readiness assessment to check your foundations. A fixed-scope project for one decision, or analytics as a service that keeps models current, follows once the team is ready.
Whichever route you choose, the first step is the same: name one decision that matters, and we will show how data can make it clearer, faster and easier to explain.
Each route starts with a short consultation.
Leadership teams with plenty of data can still struggle to decide. The problem is rarely volume. It is that reports are built around systems instead of choices. The fix is to list your recurring decisions, rank them by value and frequency, and match each one to the few numbers that really drive it. Watch for the common traps: too many KPIs, definitions that differ by team and meetings that review the past instead of choosing the next step.
Each type of analysis answers a different question. Descriptive analysis tells you what happened. Diagnostic analysis tells you why. Scenario analysis compares options before you commit. Knowing which type a decision needs tells you what data to collect and whether a report is helping a decision or just describing one. It is a useful conversation to have with managers before a decision mapping workshop.
Our data strategy guide connects data investments to business goals. It shows how to decide which systems, integrations and data sets deserve budget, and which can wait. For decision intelligence, this matters because a model is only as good as its inputs. The guide explains how to find the gaps between the decisions you want to support and the data you actually hold, and how to close them in a sensible order.
Executive dashboards are where decision intelligence becomes visible. Our executive dashboard work shows how to design a leadership view around decisions rather than departments: one page per decision, a clear insight title on every chart and the recommended action stated plainly. All examples use demo data.
Decision intelligence lasts only if your managers can use it without us. Our team training and workshops teach leaders to frame a decision, read a driver model, challenge its assumptions and present evidence through data storytelling. Sessions use your own decisions as examples, so the learning applies the next day.
We advise first, train where needed and implement only when you are ready. Strategic planning advisory gives your leadership team an outside view on recurring choices such as budgets, hiring and growth plans. An AI and data readiness assessment checks whether your data is ready to support decision models at all, and what to fix first. Once you are ready, a fixed-scope data modernization project models one important decision from start to finish, and analytics as a service keeps your models and dashboards current month after month.
If you are new to the topic, start with the data strategy guide. If you already have strong reporting, go straight to the decision mapping workshop in the services section of this page, then book a consultation to choose a first decision. If your team questions the data itself, the readiness assessment is the right first step.
You will get more from a first consultation if you arrive with a few answers. Which decision does your leadership team debate most often? How often is it made, and who makes it? Which reports are used today, and which numbers are questioned? What would a better decision be worth: lower cost, higher margin, less risk or simply faster meetings?
With those answers, we can tell you whether the decision is ready to model now, what data it needs and how long a first loop would take. If the data is not ready, we will say so and suggest the shortest path to fix it, often through governance, integration or a simpler set of dashboards.
The resources on this page follow the same arc as a decision intelligence engagement. Data strategy decides what matters. The readiness assessment checks whether the data can support a model. Executive dashboards and data storytelling present the evidence. Training builds the habit, and analytics as a service keeps models current. Read them in that order for a complete picture, or pick the one that matches your current problem.
Take a pricing decision. Write down the options you are really considering, perhaps holding price, a small rise or a rise with a loyalty discount. List the drivers that change the outcome: volume, discount depth, cost to serve and the risk that customers leave. Note which of these you can already measure and which you would have to estimate. That single page is a decision map. It is the first output of every engagement, and you can draft it today with your own team before speaking to anyone.