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Marketing analytics services that show what drives pipeline

Marketing analytics services that connect ad spend, CRM pipeline and closed revenue, so leadership can see which programs earn their budget.

See how we work
One revenue model shows where to move the marketing budgetAd platform, GA4 and CRM data join in one model, so the attribution dashboard shows paid search sources the most pipeline per dollar and budget moves there.Ad platformsSpend, clicksGA4Sessions, eventsCRMLeads, dealsOne datamodeljoined by dealPipeline per $1Paid channels, Q3 2026Demo dataSearch$12.8Webinars$11.2Events$6.9Social$4.1Search returns 3x more than socialBudget decisionMove 10% of social spend to searchOne revenue model shows where to move the marketing budgetAd platform, GA4 and CRM data join in one model, so the attribution dashboard shows paid search sources the most pipeline per dollar and budget moves there.AdplatformsSpend,clicksGA4Sessions,eventsCRMLeads, dealsOne data modeljoined by dealDemo dataPipeline per $1Paid channels, Q3 2026Search$12.8Webinars$11.2Events$6.9Social$4.1Search returns 3x more than socialBudget decisionMove 10% of social spend to search

Our marketing analytics services cover measurement design, the data model and dashboards your team owns.

Sample dashboards

Demo dashboards show which channels pay back before you commit

Each sample runs on demo data, not client data. It shows the structure and KPIs we build, so you can judge the output.

Three sample marketing analytics dashboards

Demo data
Sourced pipeline$4.2M▲ +12% vs. last quarter
Influenced pipeline$7.9M▲ +8% vs. last quarter
Sourced opps186▲ +15 vs. last quarter
Pipeline per $1 paid$8.85▲ +$0.90 vs. last quarter

Paid search sources more pipeline per dollar than paid social

Sourced pipeline per $1 of spend, paid channels, Q3 2026

Paid search$12.8Webinars$11.2Events$6.9Paid social$4.1$12.8 in Paid search: Highest return per dollar this quarterPaid search$12.8Webinars$11.2Events$6.9Paid social$4.1$12.8 in Paid search: Highest return perdollar this quarter

So what: Shift part of the paid social budget toward search and webinars, then recheck next quarter.

ChannelSpendSourced pipelineOpps
Paid search$105K$1.34M58
Organicn/a$1.11M49
Webinars$73K$0.82M37
Events$81K$0.56M24
Paid social$90K$0.37M18
View 1

Know which channels create pipeline

Pipeline attribution dashboard: sourced and influenced pipeline by channel and campaign.

View 2

Cut spend that does not pay back

Spend efficiency dashboard: cost per opportunity, CAC and CAC payback by channel.

View 3

Fix the stage where deals stall

Funnel dashboard: stage-to-stage conversion and velocity from lead to closed-won.

Challenges we solve

Marketing data rarely answers the budget question finance asks

Marketing teams often have more data than ever and less agreement on what it means. Ad platforms each claim credit for the same deal. GA4 sessions do not match CRM leads. Campaign names change mid-quarter, so trends break.

A mid-quarter rename splits one campaign into twoReported by campaign name, a paid social campaign seems to stop in week 7 and a new one starts; reported by campaign ID, it is one trend from 34 to 47 leads a week.A mid-quarter rename splits one campaign into twoWeekly leads from one paid social campaign, Q3 2026Demo dataReport by campaign nameReport by campaign ID02550W1W6W12Renamed in week 7Q3_Paid_SocialPS_Q3_v202550W1W6W12One trend: 34 to 47 leads a weekMapping names to one campaign ID keeps the trend that finance and marketing both read.A mid-quarter rename splits one campaign into twoReported by campaign name, a paid social campaign seems to stop in week 7 and a new one starts; reported by campaign ID, it is one trend from 34 to 47 leads a week.A mid-quarter rename splits onecampaign into twoWeekly leads, one paid social campaign, Q3Demo dataReport by campaign nameSolid: Q3_Paid_Social. Dashed: PS_Q3_v2.02550W1W6W12Renamed, week 7Report by campaign ID02550W1W6W12Mapped to one ID, the trend runs from34 to 47 leads a week.

The result shows up in the budget meeting. The CMO presents platform metrics, the CFO asks for pipeline and revenue, and neither side trusts the other's numbers. Marketing spend defaults to last year's plan, and campaign performance is argued rather than measured.

Key figures

What every engagement includes, in four numbers

Measure 1

4 steps to a decision routine

Audit, model, build and hand over, ending with a monthly budget review.

Measure 2

5 ways to engage

Projects, advisory, a fractional data team, training or a readiness assessment.

Measure 3

12 platforms supported

Including GA4, HubSpot, Salesforce and Power BI, built on your stack.

Measure 4

1 set of numbers for every team

Shared metric definitions that marketing, sales and finance sign off.

What we offer

Four marketing analytics consulting services answer one question: which spend drives revenue

Our marketing analytics consulting work is organized around the questions leadership asks most. Each service has its own page with methods, deliverables and sample outputs.

Here is the problem these services solve. Each platform reports its own version of success. Ads count conversions, GA4 counts sessions and the CRM counts opportunities. None of them tells the CFO what a dollar of spend returned.

The insight is simple. The answer only appears when the data is joined at the level of the opportunity and the account. That is where spend, buyer behavior and revenue meet.

So we work in a fixed order. First we make the CRM reliable. Then we attribute pipeline to its sources. Next we segment accounts by value. Finally we put the results on dashboards that each role can read in minutes.

The outcome is one marketing analytics answer to one question: which spend drives revenue, and where should the next dollar go? Each service below can run alone or as part of a wider engagement. A common starting point is the CRM and attribution, because every other answer depends on them.

marketing attributioncustomer segmentation analysismarketing dashboardsCRM data cleansing
Next-step finder

Which marketing analytics service answers your question first?

2 questions. We suggest one next step. Nothing is sent anywhere.

Illustrative
1. What does leadership ask about marketing most often?
2. Where does your budget meeting get stuck?
0 of 2 answered
How we work

Four steps take you from scattered data to a monthly budget decision

We start with advice, not a build. Each step ends with an output you approve, and we implement only once fit and readiness are confirmed. If you are not ready, we continue with advisory or training.

The four steps at a glance

Select a stage, use Next or the arrow keys

Advise. Start with advice on what blocks revenue reporting. We review your decisions, tracking, CRM fields and reports, rank the gaps by impact on revenue reporting and confirm we can help.

Step 1 of 4
data modernization projectanalytics as a service
What you get

You keep the model, the dashboards and the decision routine

Everything we build stays with you. Nothing depends on our licenses or our people once the engagement ends.

Everything behind the dashboard is handed overFive deliverables stay with the client: measurement plan, data model, role dashboards, metric dictionary and a monthly decision routine.Pipeline by channelDemo dataPipeline$4.2MOpps186CAC$14.6KMeasurement planEvents, UTMs, CRM fieldsData modelJoined at opportunityMetric dictionaryOne definition per KPIRole dashboardsExec, funnel, channelDecision routineMonthly reallocationEverything behind the dashboard is handed overFive deliverables stay with the client: measurement plan, data model, role dashboards, metric dictionary and a monthly decision routine.Pipeline by channelPipeline$4.2MOpps186CAC$14.6KDemo dataMeasurement planEvents, UTMs, CRMfieldsData modelJoined at opportunityMetricdictionaryOne definition perKPIRole dashboardsExec, funnel, channelDecision routineMonthly reallocation

  • Tracking you can audit

    Measurement plan: events, UTM rules and CRM fields, documented and versioned.

  • Ad, web and CRM data in one place

    Data model: all sources joined at the opportunity level.

  • Views each role actually uses

    Executive, funnel and channel dashboards with owners and refresh schedules.

  • No more debates over definitions

    Metric dictionary: one definition per KPI, signed off by marketing and finance.

  • Budget moves every month, on evidence

    Decision routine: a monthly review agenda that turns the numbers into reallocations.

What it is

Marketing analytics services turn spend data into a budget decision

Marketing analytics services are the work of collecting, joining and analyzing marketing data so a business can see which activities produce pipeline and revenue. For a B2B company, that means linking ad platforms, web analytics and the CRM at the level of the account and the opportunity.

One opportunity record joins spend, visits and revenueAd click and spend, GA4 sessions and the CRM opportunity join into one record, and rolled up across deals they show paid search returns $12.8 of pipeline per $1.One opportunity record joins spend, visits and revenueHow a single B2B deal carries its source into the budget answerDemo dataAd platformsClick ID matchedSpend allocated $1.9KGA46 sessionsDemo request formCRMOpportunity #4471$48K, closed wonOpportunity#4471First touchPaid searchSessions6Spend allocated$1.9KAmount$48KOne recordRolled up across every opportunityPaid search: $12.8 of pipeline per $1The answer finance acceptsOne opportunity record joins spend, visits and revenueAd click and spend, GA4 sessions and the CRM opportunity join into one record, and rolled up across deals they show paid search returns $12.8 of pipeline per $1.One opportunity record joinsspend, visits and revenueHow one deal carries its sourceDemo dataAd platformsClick ID matched, Spend allocated $1.9KGA46 sessions, Demo request formCRMOpportunity #4471, $48K, closed wonOne recordOpportunity#4471First touchPaid searchSessions6Spend allocated$1.9KAmount$48KPaid search: $12.8 pipeline per $1The answer finance accepts

A marketing analytics consultant designs the tracking, builds the data model, defines the KPIs and delivers dashboards. The goal is not more reports. It is a reliable answer to where the next dollar of budget should go, in a form finance accepts: data-driven decisions on marketing spend, backed by actionable insights rather than platform claims.

Industries

B2B marketing analytics adapts to how each industry buys

B2B marketing analytics changes with the sales cycle. We adapt the model to how each sector buys.

SaaS: tie acquisition to expansion revenue

We link trials, product usage and expansion to the channels that sourced them.

Professional services: see which sources win engagements

We tie referrals, events and content to the engagements they won.

Financial services: measure long funnels within consent rules

We build consent-aware tracking for long, regulated buying cycles.

SaaSprofessional servicesfinancial services
Services

Six marketing data analytics capabilities sit behind every answer

Every marketing analytics engagement draws on the same core capabilities, from campaign performance tracking to executive reporting.

Six capabilities feed one goal: revenue per marketing dollarSix capabilities feed three drivers of revenue per marketing dollar; in this example, pipeline is the driver to fix first.Revenue per marketing $PipelineConversionCostIntegrationAll sources joinedAttributionValue per touchTrackingClean captureCompetitiveShare of searchROISpend to revenueExec reportingBoard storyStart with the capability that unblocks pipelineSix capabilities feed one goal: revenue per marketing dollarSix capabilities feed three drivers of revenue per marketing dollar; in this example, pipeline is the driver to fix first.Revenue per marketing $PipelineIntegrationAll sources joinedAttributionValue per touchConversionTrackingClean captureCompetitiveShare of searchCostROISpend to revenueExec reportingBoard storyStart with the capability that unblocks pipeline

Prove the return on spend

Marketing ROI measurement: spend, pipeline and revenue by channel, reconciled to the CRM and the books.

Read results in market context

Competitive analysis services: share of search and other public competitor signals, tracked next to your own results.

Give the board a clear story

Executive reporting: short summaries that link marketing activity to pipeline and revenue.

Each capability answers a narrower question, and together they support the budget decision. You do not need all six at once. We start with the capability that unblocks your most pressing budget question.

GA4HubSpot
Contact form

Start with your hardest budget question

Tell us which platforms you use, such as GA4, HubSpot or Salesforce, and which budget question you need answered. A consultant will review your setup and follow up to agree a first working session and next steps.

Form to scoped proposal in three stepsThree steps from the form to a proposal: send the form, join a working session, receive a scoped proposal.1Send the formPlatforms and your question2Working sessionOne hour on your data3Scoped proposalScope, timeline, ownersForm to scoped proposal in three stepsThree steps from the form to a proposal: send the form, join a working session, receive a scoped proposal.Send the formPlatforms and your questionWorking sessionOne hour on your dataScoped proposalScope, timeline, owners123
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    Related resources

    Our data-driven marketing guide shows how to move budget on evidence

    A guide for teams building marketing intelligence in-house.

    Start here · Guide

    Move budget on evidence

    Data-driven marketing: how to replace opinion with data in budget decisions.

    It is written for B2B leaders and the analysts who support them, using demo examples.

    See your marketing as one revenue view in a single session

    Bring your current reports and your hardest budget question. In a first consultation, we will show you what a revenue-linked view of your marketing would look like, which data gaps stand in the way and whether advice, training or a build is the right next step.

    See how we work
    Platform metrics become one pipeline viewPlatform metrics like impressions and sessions become one pipeline-by-channel view once they are linked to CRM deals.Platform metricsImpressions2.1MCTR1.4%Sessions48KMQLs1,277ROAS4.2xLink to dealsPipeline by channelDemo dataSearch$1.34MWebinars$0.82MEvents$0.56MSourced pipeline, Q3 2026Platform metrics become one pipeline viewPlatform metrics like impressions and sessions become one pipeline-by-channel view once they are linked to CRM deals.Platform metricsImpressions2.1MCTR1.4%Sessions48KMQLs1,277ROAS4.2xLink to dealsPipeline by channelSearch$1.34MWebinars$0.82MEvents$0.56MSourced pipeline, Q3 2026Demo data
    Frequently asked questions

    Marketing analytics services: questions buyers ask before they commit

    They cover tracking, data integration, attribution, segmentation and dashboards that link marketing activity to pipeline and revenue. We design the measurement, build it on your platforms and train your team, so the output is a reporting system you own rather than a one-off report.

    We are a data analytics consultancy, not a media or creative agency. We do not buy ads or run campaigns. We measure them, so our recommendations on budget are not tied to the spend we manage. We can also work alongside your marketing analytics agency.

    We join spend, CRM opportunities and closed revenue at the deal level, then agree the attribution rules with finance before any dashboard is built. The CFO sees cost per opportunity, CAC payback and revenue by channel, using definitions finance has already approved.

    We work with GA4, HubSpot, Salesforce, Power BI and the main ad platforms, plus Zapier, Make and n8n for data movement. We build on the stack you already have where it fits, and recommend changes only when a gap blocks reliable reporting.

    It depends on the state of your tracking and CRM. An audit typically takes 2 to 3 weeks, and a first build 4 to 8 weeks (typical, depends on scope). We confirm a fixed list of deliverables and milestones after the audit, and you can retain us afterward as a fractional data team.

    Yes. We are based in Dubai, serve teams across the UAE and deliver remotely worldwide, including the United States and Europe. Workshops, working sessions and decision reviews are scheduled in your time zone, and all documentation and dashboards are delivered in English.

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